Addenda, Atomized Products Group, Black Diamond Structures to forge an advanced additive alliance

In a concerted effort to better serve the global lead-acid battery industry, Atomized Products Group, Addenda, and Black Diamond Structures, are proud to announce a strategic alliance. Their aim is to enhance customers’ access to bespoke products and solu- tions-based technical experience while combining the global manufacturing and testing capabilities of the three members.

The alliance combines dozens of unique negative and positive plate products into one portfolio which permits the merged sales team to offer a more expansive array of customized solutions to the end user than any of the three companies could accomplish alone.

This expedites a battery manufactur- er’s product development by providing multi-faceted, third-party validated, curated solutions quicker, and from a single, dependable source.

With its newfound ability to access products both familiar and unique, the alliance is positioned to become the comprehensive additive supplier to the global battery industry.

Contained within the alliance are decades of technical experience which is leveraged to provide a solution -based approach to product placement.

Each team is cross-trained to provide technical service regarding their own products, other member’s products, and intercompany combinations of products. Before the alliance, each member sought to market component products based on fundamental needs assessments and this principle remains a backbone of the partnership.

By accessing in-house testing facil- ities, the alliance intends to provide materials analysis learnings and deep understanding of structure/function relationships to their customer’s tech- nical teams, deepening the value of working with our members.

Testing facilities for 2V and 12V can also be accessed by customers for high-throughput screening or final prototype testing in laboratories capa- ble of running the world’s battery specifications (ex. EN, IEC, SAE, JIS, GB, AMNT, OEM).

The merged sales team offers a more expansive array of customized solutions to the end user than any of the three companies could accomplish alone

The alliance knows the power of experience and, together with their global testing facilities, is positioned to become the industry’s go-to develop- ment partner.

Between the alliance members, a global network of manufacturing, supply, testing, and warehousing is realized. Customers are therefore serviced on a more regional basis, which better serves the needs of the international market.

Despite strong and growing ties bet

ween the members of the alliance, each company retains its commercial and financial independence.

Five manufacturing facilities, three research laboratories, and strong ties to logistics and distribution leaders ensure the alliance secures a globalized footprint.

The alliance plans to share sales and marketing resources to maxi- mize the efficiency of the partnership and generate enhanced coverage of all geographies. The first examples of the combined approach will be: the 2024 European Lead-acid Battery Confer- ence (ELBC), in Milan, Italy; the 2025 FENIBAT Conference, in Lond- rina, Brazil; and the 2025 PowerOn Conference in India.

The alliance plans to increase the visibility of their services, products, and personnel at international events to ensure maximal interaction with our customers, better supporting them and ease their development challenges. With strong histories of technical development and innovative prod- uct design, members of the alliance will strategize on new product devel- opment using the specific strengths of each company and their access to unique materials. 

Nanomaterials, distinctive organ- ics, and high-quality carbon sources will be combined with leading manu- facturing technologies to produce next generation three or four-part expander formulations which, the alli- ance hopes, will serve the needs of a variety of battery applications well into the future.

We invite all attendees at PowerON 2025 in Delhi to visit our booth 27 for further information and details on the alliance.

“We are pleased to share our MOLECULAR REBAR® product portfolio and Black Diamond’s technical capabilities with our partners at APG and Addenda. It is a critical time for the industry where solutions are demanded in shorter and shorter timeframes. The alliance was conceived to answer that demand, by providing bespoke products and supporting accelerated development. We look forward to a productive relationship as we pool our global resources to better support our customers” — Paul Everill, CTO Black Diamond Structures